The Heart and Soul of Ethnic Adda

Turning a Passion for Prints into a Timeless Brand.

"I believe in thinking big because only then can we achieve big. Ethnic Adda is my way of turning a personal need into a solution that brings style, comfort, and individuality to everyone." - Preetam Chhipa

Preetam Chhipa, a 24-year-old entrepreneur, always had a vision beyond the ordinary. Though he pursued a degree in Computer Science Engineering, his true passion lay in building something of his own. In his final year, he made a bold decision to step away from engineering to follow his dream of starting a business. Coming from a close-knit family with two brothers. Preetam's journey has been fueled by their unwavering support and his belief in thinking big to achieve big.

The idea for Ethnic Adda was sparked by a personal need. Frustrated by the lack of trendy yet affordable ethnic fabrics in the market, Preetam saw an opportunity to bridge the gap. Ethnic Adda was born to provide high-quality, stylish ethnic wear that combines individuality, comfort, and affordability. Today, with 100+ ever-evolving designs, Ethnic Adda stands as a brand that celebrates the vibrancy of Indian fabrics while making fashion accessible to everyone.

Why Choose Ethnic Adda?

Style That Stands Out, Quality That You Trust

  • Unique & Trending Designs

    Our collections are carefully curated to offer one-of-a-kind prints and designs that keep you ahead of the fashion curve. From bold patterns to timeless styles, we bring you fabrics that make a statement.

  • Quality at an Affordable Price

    We believe great style shouldn't come with a heavy price tag. At Ethnic Adda, you'll find premium quality fabrics that are accessible, ensuring elegance and affordability go hand-in-hand.

  • Customer-Centric Approach

    You're at the center of everything we do. From fresh collections to seamless shopping experiences, we are committed to understanding your needs and delivering fabrics that you'll love.

  • The bird adds charm and symbolizes a journey or exploration-representing Ethnic Adda as more than just a brand, but a gateway into India's cultural richness.

  • Positioned over the "i," is a heart representing love and warmth the brand brings

INSPIRATION

The Hands That Craft Every Thread

Skill, Dedication, and Artistry Woven into Every Fabric.

Woman working on textile

At Ethnic Adda, women are at the heart of everything we do. From our creative teams to production units, we provide opportunities that empower women to contribute, grow, and thrive. Whether it's through design innovation, quality craftsmanship, or management roles, we believe in fostering an environment where women can shine.

Each fabric tells a story not just of style, but of the hands and minds that bring it to life—women who are redefining confidence and creativity. By supporting their skills and aspirations, we are proud to weave empowerment into the very fabric of our brand.

"Every print we create is a step toward empowering the women who inspire us."

Woman working on textile